In 2012 AFB created and launched the mobile phone accessory brand “Tortoise” exclusively for Tesco. This brand helped Tesco grow market share substantially within the first 2 years of going to market and is now one of the biggest brands in the UK.

Here at AFB we understand that your phone is much more than just a phone to your customer, it’s a collection of memories of time with friends and family, a travel companion and a constant source of information. This means that there is a need to protect and personalise a phone to reflect the owner’s personality, and with 94% of the adult population owning a phone this is a huge growth market.

We at AFB are here to help you grow and develop your business. We can help category manage your range as this is such a fast moving market.