Alfred Franks & Bartlett Plc was established in 1918 and is a well renowned consumer product development business, with integrity and an excellent reputation.
Our mission is to design, develop, manufacture and distribute innovative product ranges and to be dedicated to our customers and the needs and development of their businesses. We aim to be our customers’ first choice supplier providing exceptionally designed product ranges and ensuring we meet, and where possible exceed, all our customer’s expectations by having a proactive, flexible and co-operative approach.
AFB identifies gaps in the retail market for lifestyle product ranges across multiple sectors and using its wealth of industry experience, creates innovative & bespoke private label or Licensed product ranges at competitive prices.
AFB has built its success and longevity through the talents and personalities of their knowledgeable teams, along with a passion for products. Each member of the team brings with them their own unique skills and perspective giving AFB a collaborative and creative edge.
INSPIRATIONAL DESIGN & BRAND CREATIONBringing ideas to life through innovative design. A dedicated design studio involved from initial conception of product and packaging through to execution of the final product, also providing the supporting marketing & POS.Read More
QUALITY ASSURANCEConsumer safety is of the utmost importance to both ourselves and our customers and cannot be compromised at any cost. We maintain a consistently high level of product quality by acute attention to detail at every stage.Read More
LICENSING MANAGEMENTWithin the AFB sunglass portfolio are many of the major and most topical kids Licensed brands. AFB have collaborated with Disney since 1976 when AFB introduced the first Disney Licensed sunglass into the UK market.Read More
LOGISTICSAFB have longevity in the efficiencies of organising and managing warehousing and distribution. An integrated and reliable supply chain logistics operation is managed by a dedicated team who get to know our customers business and requirements, and the way each customer likes thing done.
SALES & MARKETINGAFB create beautiful product ranges from concept to shelf. Critical paths are created and managed ensuring all deadlines are met to ensure that customers get the best product on time.
GLOBAL SOURCINGLong standing partnerships in the Far East and Europe enable AFB to work tirelessly to find the best factories who can produce the best products, at the best price, while adhering to globally required quality standards
November 2018 saw the launch of celebrity hair stylist, Leo Bancroft, new hairstyling range in Tesco stores nationwide. The range consists of six signature products developed in partnership with Leo to create salon-standard results at home. A 3 easy step routine; 1:...