AFB bring innovative & exciting products to the premium mass market health & beauty sector.

Product is our passion and we pride ourselves on identifying gaps in markets, spotting trends, and responding to create unique brands or private label ranges that offers the retailer an exclusive point of difference and that delight the consumer.

We partner with factories in the UK, Europe and China who are experienced in the production of a wide range of beauty products which conform to EU regulations.

​Girlz Only Dry Shampoo

Dry Shampoo has taken haircare market by storm over the last decade and now accounts for over one third of the total hair shampoo market in the UK.

Fast, simple, effective and economical, Girlz Only has proven to be not only an exceptional quality product but also great value for money. Manufactured in the UK Girlz Only is now sold to over 40 countries around the globe.

​Leo Bancroft Haircare

In 2012 AFB partnered with Leo, an award winning international hairstylist. Together we created a range of salon-style hair accessories, hair brushes and tools sold exclusively in the UK by Tesco. The brand has gone from strength to strength and this year sees the launch of Leo’s signature hairstyling range which consists of Leo’s favourite six styling products.

​Twizzle Christmas Gifts

Twizzle was created as a fun, festive Christmas gifting range which has positively engaged consumers. A range of beautifully packaged, beautifully made and beautifully fragranced gift sets which make a perfect contemporary & appealing Christmas gift.

Private label

Creating bespoke products for the UK's leading retailers is our passion. Bringing ideas to life through innovative design and creating beautiful product from concept to counter is what we do best. We can also develop & enhance existing brands using our skills in understanding markets and consumer values.