Founded by Rochelle Humes, My Little Coco was created to bring gentle, trusted and beautifully designed care products to babies, children and families. Launching in Boots six years ago with just six products, the brand has grown into a portfolio of more than 50 SKUs across multiple ranges, reflecting Rochelle’s understanding of what modern families want from their everyday care routines. Today, My Little Coco is stocked across Boots, Tesco, Ocado and international retailers, evolving from a focused baby-care launch into an established family lifestyle brand. With Rochelle’s authentic connection to her audience at its heart, My Little Coco has built a loyal following through accessible premium products, distinctive design and a brand story rooted in real family life.